Item 1 · Introductions
Meet the Coopers Digital Team
Your delivery partners for HearBetter Apps
Gonçalo Ferraz
UX Lead · Faber-Ludens Pro
goncalo.ferraz@coopers.digital
Information architecture · User flows · Wireframes · Usability testing · UX writing · Starts week 1
Ana Valesi
UI Designer
Coopers Digital
Visual design · Component library · App and admin panel UI · Joins after UX phase handoff
Lucas Maieski
Mobile Developer
Coopers Digital
iOS + Android app development · Cross-platform architecture · Starts backend week 2
Pedro Rosa
Dashboard Developer
Coopers Digital
Admin panel · WordPress backend · Vue.js dashboard · API architecture · Starts backend week 2
Gabriela Swan
Project Manager
Coopers Digital
Project coordination · Timeline management · Your main communication point
Question for MED-EL: Who reviews and approves deliverables on your side? Who is our day-to-day contact for content and product questions? Is Shefali KC involved — and in what capacity?
Item 2 · Project Status
Where We Are
Project started March 21 · Development begins April 6
Completed
- Information Architecture — ~60 screens defined
- 5 user task flows designed
- Technology stack confirmed (WordPress + Vue.js)
- Acceptance criteria proposed (90% pass rate, zero critical bugs)
In Progress
- UX Writing — field labels and interface copy (English for India)
- Wireframes — detailed screen layouts for app and dashboard
- Backend architecture planning (Pedro + Lucas)
Key Milestones
March 21
Project start — UX phase begins
Today — Kickoff with MED-EL
Align on vision, answer open questions
April 6
Development starts — Pedro + Lucas
April 10
Wireframe delivery to MED-EL for review
May 2026
Usability testing (India) + MVP delivery
September 2026
CIGICON 2026 — public launch · Agra
Item 3 · Product Vision
The Closed Circles Model
Our core architectural decision — designed for the Indian medical context
The insight: Indian medical institutions are competitive with each other. An open professional network won't work — surgeons won't share clinical insights in a space visible to rival institutions.
The solution: Private, invite-only circles. Each circle is a curated professional group convened by a senior surgeon. You can only join by personal invitation. Conversations stay within the circle.
For MED-EL: The Indian admin team has supervisory access across all circles — and can post as "Hearbetter Official" to keep circles active when a Circle Leader is inactive.
How it works
🔒
Invite-only entry
Circle Leader sends a personal invite via SMS or WhatsApp. No open registration.
💬
Private by default
Posts are only visible to circle members. No cross-circle discovery or public feed.
🩺
Curated membership
ENT surgeons, audiologists, HCPs — invited by colleagues they know personally.
📊
MED-EL admin layer
Indian admin team manages circles, moderates content, and can shadow post as "Hearbetter Official".
Item 3 · Product Vision
Three User Roles
Each role has distinct access, responsibilities, and interaction patterns
CL · Circle Leader
Circle Leader
Senior ENT surgeons and KOLs. They convene the circle, invite members, and moderate content. Authority comes from curation, not broadcasting.
Capabilities
- Create and name circles
- Invite members by mobile/email
- Approve join requests
- Remove members
- Report posts and comments (escalates to Admin)
- Post, comment, like
CM · Circle Member
Circle Member
Residents, audiologists, HCPs. Invited professionals who participate in circles they were personally invited to join.
Capabilities
- Accept circle invitations
- Like and comment on posts
- View all posts in their circle
- Report posts and comments
DD-22: CMs cannot create posts. Only Circle Leaders and Admin can publish content.
Admin · Indian Team
Admin
MED-EL India staff (Shefali, Sheetal, Juhi). Full platform management via the web admin panel. Also acts as "shadow circle lead" — posting as Hearbetter Official in inactive circles.
Capabilities
- Manage users, circles, and content
- Shadow post as "Hearbetter Official"
- Review governance cases (reports, restrictions)
- Send targeted notifications
DD-24: No separate Area Manager role. Indian admin team handles all governance from the web panel.
Item 3 · Product Vision
Key Design Decisions
Key decisions confirmed with MED-EL pre-meeting — one item still needs your input today
DD-22
Only Circle Leaders and Admin can post. Circle Members consume, like, comment, and report.
Confirmed per Lisa's pre-kickoff input. Content authority stays with Circle Leaders and the MED-EL India team. Circle Members engage through comments and likes — their voice is present, but content curation stays with the leader and admin.
DD-23
Admin can shadow post as "Hearbetter Official" in any circle when the CL is inactive.
The Indian admin team can publish content in any circle, attributed to "Hearbetter Official". This keeps circles alive between CL activity bursts and allows MED-EL to push targeted content. We need to confirm: is "Hearbetter Official" the right label?
DD-16
Audio content deferred to v2. V1 supports: text, image, video, PDF.
Confirmed per Lisa's pre-kickoff input. Audio — audiograms, voice recordings — introduces hearing-aid compatibility complexity that deserves dedicated attention post-launch.
DD-24
No separate Area Manager role. Indian admin team uses Admin accounts with full governance access.
Confirmed per Lisa's pre-kickoff input. The Indian team already acts as shadow circle leads. Governance — restriction review, content moderation, member removal — is handled through the web admin panel.
Item 4 · Open Questions
Questions That Need MED-EL Input
2 we'd like to answer today · 7 can follow by April 10–15
| # |
Question |
Who answers |
When |
| Q1 |
Shadow posting label (DD-23) — is "Hearbetter Official" the right attribution label when Admin posts in a circle? |
Lisa |
At meeting |
| Q2 |
Preferred communication channel for this project — email, Teams, or something else? |
Lisa |
At meeting |
| Q3 |
Seed topic list — review and approve our 12 proposed circle topic suggestions |
Lisa |
Before Apr 10 |
| Q4 |
KPI baselines — Anna Breitfuss has prior community metrics. Can you connect us before we finalise success metrics? |
Lisa / Anna B. |
Before Apr 10 |
| Q5 |
OTP / SMS gateway — which provider will handle one-time password delivery? (delegated to Lex) |
Lex |
Before Apr 10 |
| Q6 |
App Store developer accounts — iOS (Apple) and Android (Google Play) accounts needed before submission |
Lex |
Before Apr 10 |
| Q7 |
Copy & content assets — approved text for: terms of use, privacy policy, about section, content guidelines |
Lisa / Legal |
Before Apr 15 |
| Q8 |
Invitation scale at events — how many attendees realistically scan a single QR at one congress? (affects v2 QR join flow design) |
Lisa / Shefali |
Before Apr 15 |
| Q9 |
User testing — can MED-EL provide 6–8 Indian medical professionals for usability sessions in May? |
Shefali KC |
Before May 1 |
Item 5 · Communication & Next Steps
How We Work Together
Keeping MED-EL aligned without adding unnecessary overhead
Proposed check-in rhythm
- Biweekly 30-minute calls with Lisa
- Aligned to wireframe and design delivery milestones
- Gabriela manages scheduling and meeting notes
- Async feedback via email or Teams between calls
Deliverable review process
- Wireframes delivered April 10 — PDF + interactive link
- We ask for MED-EL feedback within 5 business days
- One round of revisions included per deliverable
- Sign-off criteria: 90% pass rate, zero critical bugs
Question for MED-EL: Preferred communication channel — email, Teams, or something else?
Immediate action items
| Action | Owner | Due |
|---|
| Confirm preferred comms channel | Lisa | Today |
| Shadow posting label confirmed ("Hearbetter Official") | Lisa | Today |
| Seed topic list review (12 topics) | Lisa | Apr 10 |
| KPI baselines from Anna Breitfuss | Lisa / Anna B. | Apr 10 |
| OTP/SMS gateway confirmed | Lex | Apr 10 |
| App Store developer accounts | Lex | Apr 10 |
| Legal texts (Terms, Privacy, About) | Lisa / Legal | Apr 15 |
| User testing participants confirmed | Shefali KC | May 1 |
Next deliverable: Wireframes (app + admin panel overview) — target April 10. We'll send a link for async review ahead of the next check-in.
HearBetter Apps · March 2026
Thank you.
Questions?
Gonçalo Ferraz — Coopers Digital
goncalo.ferraz@coopers.digital
What we covered today
- Introduced the Coopers Digital delivery team
- Confirmed project status — April milestones
- Walked through the Closed Circles model
- Reviewed three roles (CL, CM, Admin)
- Confirmed 4 key design decisions (DD-22, DD-23, DD-16, DD-24)
- Raised 9 questions for MED-EL input
Next step: Gabriela will send a meeting summary with action item owners and deadlines within 24 hours.
Gabriela Swan — Coopers Digital
gabriela.swan@coopers.digital